Assignment 303 Principles of Diversity, Equality and...

Task A Short answer questions Ai Using the table below, explain in your own words what each term means. Give one example from care practice to illustrate your explanations. Diversity: The concept of diversity encompasses acceptance and respect. It means understanding that each individual is unique, and recognizing our individual differences. These can be along the dimensions of race, ethnicity, gender, sexual orientation, socio-economic status, age, physical abilities, religious beliefs, political beliefs, or other ideologies. Example: One of my workmates wears a head cloth due to her religion, every one who works with her accepts that and do not object or make fun of her... Every one respects her religion. Equality: Equality†¦show more content†¦How can I develop my skills further? Essential learning for specific tasks, the induction provide you with the basic information and skills necessary for work There will be some tasks, however, that you may be required to do, that will need further learning before they can be performed safely. Examples include, using moving and handling equipment and preparation of food. Your employer must provide you with the learning you need to be able to perform these and other tasks safely. You should not be asked to undertake these tasks without having added the appropriate learning to your induction. Learning should continue throughout your career, and should enable you to develop new skills, and open up career options. Remember that you need to have a look at our policys and various Acts which may include: Sex Discrimination Act, Race Relations Act, Disability Discrimination Act, Equality Act, Human Rights Act, Health and Social Care Act (Regulated activities) and the Essential Standards, Codes of Practice for Social Care Workers. For me as a trainer, I need to challenge any abuse and explain why it is wrong. c) A description of how inclusive practice can promote equality and support diversity. Through Training and Discussion: Training and discussions are essential to raise awareness of diversity, equality and inclusion in any work settings. Discussion in meetings or group discussion among staffs play a vital role to raise awareness of equality, diversityShow MoreRelatedAssignment 303 Stevens Nvq1980 Words   |  8 Pagesï » ¿Assignment 303 Principles of diversity, equality and inclusion in adult socail care settings Ai Explanation Example Diversity Diversity is about difference, and its value is richness and variety that different people bring to society. Every person is different and there are so many different ways in which people differ from each other examples are appearance, ability, gender, talent ,race and many more. Equality Is to try to treat people equally by give everyone equal opportunity. A personalRead MorePrinciples of diversity, equality and inclusion in adult social care settings.3752 Words   |  16 Pages​​Assignment 303 Principles of diversity, equality and inclusion in adult social care settings. Task A Ai. Diversity – The concept of diversity is to encompass acceptance and respect. 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Society s Acceptance Of An Epidemic Called Childhood Obesity

Society’s Acceptance of an Epidemic Called Childhood Obesity During the last 30 years, society has witnessed the alarming rate at which childhood obesity has grown. Childhood obesity is a growing epidemic in the United States. It affects more than 30 percent of children, making it the most common chronic disease of childhood (â€Å"What is Childhood Obesity†). It causes not only physical medical issues, but psychological issues as well. Yet, it seems to be accepted by society as the new norm. However, the negative effects of such disease may last a lifetime and it should not be taken lightly. Obese children are at risk for developing a range of serious physical and mental health problems in the short and long term (Mahoney and Lord) As a child, I grew up very close to one of my cousins whom at the time was overweight, but at home was treated as if nothing was wrong. She was looked at as the subject for all jokes, not only in school, but after school hours too. 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Social Policy Issue in Australia (Suicide)

Question: Describe about the Social Policy Issue in Australia (Suicide). Answer: Abstract Social policies are guiding principles designed to address social issues, ranging from unemployment, healthcare, poverty or racisms among other issues bedeviling our society. Government, civil society, and agents across the globe have formulated and administered social policies in different manners. Australia is considered as a progressive model when social policies are involved, because the country is economically and socially developed, and as a matter of fact numerous programs have been launched to promote equality in the Australian Social policy reform can also be initiated outside the government, and this particular approach is evident through the various community organizations that work to support the disadvantaged in the society. It is against this background that my research is going to focus on investigating suicide as a social problem in Australia and actions that can be undertaken by the stakeholders to minimize on suicide rates in the country. I am going to review some o f the factors that leads into suicide and steps that can be taken to reduce suicide rates. Introduction The rationale behind any social policy initiative is to benefit the human welfare, which is indeed a brilliant idea. Some of the immediate effects of a social policy program can be economic or general social improvement in a country, however, most people are inclined towards the belief that benefiting the human population, in particular the less privileged, is good, even if it means conferring to no immediate benefit. Research has also proven that any initiative developed to bring equalization directly benefits the society on a short to long term basis. For instance, attempts to fight for women rights and push for more women to join the labor force has generated a bigger and diverse workforce, and the government initiative geared towards providing comprehensive Medicare to all citizens, has led into a reduction of the burden of healthcare bills, and besides creating a more healthier and productive society. In our case, attempts to reduce suicide rates is likely to transpire into a he althy and wealthier society. To tackle the underlying issue, the government can enact explicit laws that address different issues of law such as creed, gender, race, employment discrimination, or even laws touching on health matter such as dealing with suicide rates. The same government can also initiate programs that promote progress on different social issues in a different manner, and this may include providing incentives to medical product manufacturers, literacy program, or affordable housing (Gray Agglias, 2009). Within a particular society or community, the government, businesses or even non-profit making entities can be involved in implementing social policies. Businesses that want to be perceived as socially responsibly, can fund projects considered to be socially responsible, and such initiatives may include building a school, providing access to clean drinking water, or donate medical equipment and drugs to a clinic. Social policy development also factors in different organization sizes, whether large or small, provided that these entities have nurtured programs that address or lobby for the government to instigate functional legal changes that enhances social opportunities. It is due to this fact that in the paper we are going to highlight the cases of increasing suicide rates in Australia, and how a social worker can utilize his skills to help the society address the underlying issue. In this particular research paper, our main target group will be the middle aged men within the age br acket of 35-55 years, which is the most productive group in the Australian society. Literature Review Increasing Suicide Rate in Australia Australia is considered one of the most developed regions on earth today. The countrys economic performances is excellent compared to some of its western counterparts, and the citizens are equally educated with the country boasting of some of the finest higher education learning institutions. The economic prospects are encouraging with iconic companies have already set base in the country. However, there has been a worrying trend, the number of people taking up their lives every year has been very disturbing. The Australian Bureau of Statistics (ABS) has maintained the data on suicide rates since 1881, however, this very data is still considered to be an underestimate of the real suicide rate, because there are individuals who take their lives in such a manner that it is easily mistaken to be an accidental death. The Aussies suicide rates tend to be higher amongst males, rural dwellers, and the Aboriginal and Torres-Strait-Islander people. The level of suicide among Aboriginal and Torres-Strait-Islander people is considered among the highest globally, particularly in the far North Queensland region, Northern Territory, and Kimberley regions (Parliament of Australia, 2011). However, for a death to be considered to be suicide and recorded by the ABS, the death must meet a certain threshold: The death should have occurred as a result of unnatural causes such as suffocation, poisoning or injury rather than an illness The actions that resulted into the death should be self-inflicted The aggrieved party must have had the intention to die To begin with, over the past decade, more than 2,100 Australians did commit suicide. To be precise, in 2008 there were 2282 deaths, in 2009 there were 2132, and in 2013, 2522 suicide deaths were recorded. These deaths severely impacts the family, friends, workplaces and the communities around, because loved ones are depressed and they are forced to live with the agony look your dad or mum or even friend committed suicide. According to the new mortality data released by ABS, suicide rates have expanded exponentially from 10.9 deaths per 100,000 inhabitants in 2013 to more than 12 suicides per 100,000 people in 2014, and this is also the highest figure to be recorded since 2001. Suicide is considered a major cause of premature deaths in Australia, and these particular rates have been particularly blunt in the male species who are aged between 40-44 years of age. Even though the highest age specific suicide death rate for men in 2014 came from people above the age of 85 years, suicide among middle aged men was on the up rise, making it a social concern that people who are in their most productive years are dying deaths that can be easily prevented through moral and social support. The suicide levels for individuals who are aged between 55-64 years increased by around ten percent to 15.1 per 100,000, and the rise was highest in men within this particular age bracket at 58 percent, comparatively with 50 pe rcent for the women species (Guardian, 2012). These alarming figures are attributed to risky behavior among people, because the younger generation is today more assertive and less risk-averse. They start to drink and smoke earlier in their lives, and the associated behaviors leads into impulsivity, which leads into risk-taking, more levels of injury, hence more suicide risk. Suicide tends to begin through suicide ideation, and this is when an individual experiences serious thoughts of suicide. These individuals suffer from undressed despair and mental health issues that they experience in their lives as they approach the middle age, hence giving them ideas of suicide and finally committing the offense. Research indicates that most of these people were employed in the mining, agriculture, construction, and manufacturing sectors, whereby the last decade, there has been a downturn associated with redundancies and uncertainties, attributed to the global financial meltdown that has affected the west. Individuals who were employed in these sectors had better prospects a decade back, but today, they are experiencing economic downturn, and they have families to support and other obligations such as mortgages, school fees, and car loans, and as a result, these people begin to find themselves losing their jobs and connection to friends. What follows next is that this group of people becomes disjointed to the society. In certain instances, they find their families falling apart, and they may end up divorcing, or over indulging in alcohol. Suicide Risk Factors in Australia Gender In each region within Australia, suicide is more prevalent among males compared to females, and the current ratio stands to 3:1. However, the suicide rates have decreased since the mid 90s, the suicide level in men was highest in 1997 at 23.6 per 100,000, but has gradually declined and matured at 14.9 per 100,000 in 2009. The women suicide rates peaked at 6.2 per 100,000 in 1997, and thereafter, there was a decline to 4.5 per 100,000 in 2009 (Siewert, 2010). Urban-Rural Differences The suicide rates for both men and women living in Australia differ insignificantly between rural and urban environment. However, the rate for young men is a little bit higher compared to women living in a rural setting. There are quite a number of factors attributed to the underlying scenario, these factors include; increased levels of social isolation, lower socio-economic lifestyle, and easy accessibility to firearms, which have all contributed to the increased rates of male suicide rates in Australia. Alcoholism There is a strong correlation between alcohol, hard drugs and suicide with Australias young population. Between 30 to 50 percent of suicide cases reported, detectable items are retrieved during post-mortem coronal investigations, and alcohol is the most common, followed by drugs. Age Even though suicide rates among adolescents has gradually declined, it is still a very thorny issue. There are certain age group who are more susceptible towards committing suicide, and these are the indigenous, or adolescents with rural or some refugee backgrounds, as well as those in welfare are observed to have a tendency to commit suicide, and the males are at more risks compared to their female counterparts. Research has also indicated that there is a direct correlation between suicide rates and the period of unemployment accompanied with a decrease in national unemployment rates. The data also reveals that the longer the period of unemployment, or low employment, the higher the chances of committing suicide for men within the age bracket of 25-34 and 55-64 years. How the Australian Government Has Failed to Tackle Suicide as a Social Issue It can be argued that the suicide rates got out of hand, because, there were no aggressive psychological health advocacy and services that targeted middle aged men in depressed sectors of the economy such as manufacturing, agriculture, and automobile. Even though individuals employed in lucrative sectors, and were technologically savvy, had strong prospects of seeking help when confronted with a pressing issue in their lives, men who worked in more crude sectors in most cases felt they did not have they had a shoulder to turn on, and could felt neglected by the society. It is clear that there is a significant inconsistency in suicide levels, and even though the figures are climbing up by the day, it is also evident that suicide in higher-resourced communities is half the figure, whereas at the same time the suicide rates in the countryside and other regional areas comprising of moribund industries coupled with fewer resources, is twofold (Common Wealth of Australia, 2008). It is in light of this fact that the mental health commission national review initiated a strategic roadmap, and this particular roadmap is going to be backed by massive financial investment, to seek the best approach on how to utilize practical concepts such as applying technology to coordinate health and prevention services and communities in regional areas to reach such people. However, it is still yet to happen. Essentially, it is important to sensitize individuals before they reach a predicament. According to research studies from other foreign countries, clear strategies are formulated and they have worked to minimize on the levels of suicide rates. It is only some of these strategies that have been implemented in Australia whereby the implementation is a speckled and lopsided to their impact. Australia should redouble or even triple its efforts to minimize on cases of suicide at the local, state, and national level, because, the same country has tremendously cut the number of deaths from motor vehicles, cancer, aids, heart problems, and other contagious diseases (National Mental Health Prevention, 2013). Social policy on Suicide Prevention in Australia The Aussie government in collaboration with the Commonwealth Department of Health and Ageing (DOHA), is mandated with the responsibility of coming up with a new governance structure for suicide prevention. Some of the key reasons for coming up with a proactive documentation are: To engage wide coalition of stakeholders, not only acting as a government approach, but making it a community initiative, given that suicide rate figures have transpired as a public outcry There is an urgent need to diversify funding base away from non-government resources towards other avenues such as the unions and philanthropic personalities so that fundings get increased to have a lasting effect towards the reduction of suicide rates while at the same time address social economic impacts of suicide and self-harm There is an increasing need to provide enhanced ownership, engagement, and transparency to the Australian community, and at the same time to assist the community in understanding where they can get some of the support services Currently, there are quite a number of reforms earmarked by the government in collaboration with the civil society and non-governmental organizations. The Australian government is emphasizing on the need to rebalance the health system with a tough focus centered on prevention and early intervention. In relation to suicide, stakeholders believe that new structures should be re-positioned whereby these very structures entail: Raising funds from various sources and distributing them across different Aussie communities Governance and accountability structures should be re-established Service delivery, capacity enhancement, civic education and accountability should be bolstered and financial support should not be reliant on ad hoc funding Therefore a new national structure should be developed that will coordinate a multi-strategy approach towards suicide prevention. The rationale behind such an approach is: Suicide is unacceptable in any Australian society because the number of suicide related mortality is even higher compared to the national road fatality rate, indeed a very disappointing trend Bureaucracy associated with government health services is accountable for any effort to minimize suicide levels, whereby it has been noted that replacing medical personnel together with the government machinery that enacts policy framework has hindered progress and outcomes Suicide should not be considered a health issue, but rather a social concern What can be done to reduce the National Suicide Rates? Improving National Suicide Data There has been a problem of underreporting that probably has given hope that the figures were going down, but the reality on the ground is that no significant change has occurred. This is an issue that must be urgently addressed if the country is to make any meaningful stride. Workforce Development, Training and Education The workforce should be retained to collaborate with young people using modern information system tools such as social media, blogs and wikis. The youngsters should have access to an online community that provides advices from trusted sources. These sources may include medical personnel or even senior member of the community such as politicians. National awareness, anti-stigma and education New programs that enhance an individuals and community resilience while at the same time promoting social connection and physical awareness should be initiated. There should be a way of engaging and empowering the marginalized and traditionally the hard to reach groups through transgression of geographically, logistical and even psychological barriers that may inhibit such groups from accessing health promotion campaigns. Increasing Funding for Successful Programs There are numerous successful approaches that have so far been established. However, often effective programs pertaining to suicide reduction tends to operate on either small or local scale, over short periods continually overlying from single donor source. The value to increase funding in such ventures is clear. Therefore innovative ways to scale up programs to have certain degree of predictability is necessary, and one of the approaches that is likely to work, is to increase funding while giving government support whenever necessary. Stakeholder cooperation Stakeholders including the social workers should collaborate with the government to ensure that the government, civil society, and non-governmental organizations work hand in hand to educate the public on the risks of committing suicide, and at the same time providing preventive services including educating the public on the negative impacts of suicide. Some of the initiatives that can be undertaken include an elaborate public awareness campaign and also providing moral support to any person who is likely to be vulnerable. Conclusion Social workers know that individuals are confronted with various social deprivation, and these individuals often feel powerless, insecure, and unsafe in the society. Individuals who are suffering, may decide to cope with their conditions through inflicting harm on their bodies and this may include resorting into actions such as committing suicide. Social workers have the knowledge and professional obligation to assist individuals cope with negative depression and at the same time assist in promoting positive coping. The society we live in is also mired with numerous obligation, and due to the limited resources that some of our government have, it is inherently challenging to address some of these issues. The government in collaboration with stakeholders such as the civil society, non-governmental organizations, social workers and the general public at large, can work hand in hand to come up with a sustainable approach towards the underlying issue. One approach is to openly educate the public on the negative impacts of suicide, and to let the public know that suicide does not solve problems, but rather running away from the reality. Potential victims should be educated that once they take their lives, it is their immediate family together with the friends who are likely to face the agony of losing a loved one. The government through Australia Bureau of Statistics should come up with a comprehensive database comprising of the number of suicide deaths, and this particular database should also try to correlate incidences of death with an individuals perceived problem to accurately determine what exactly leads someone to think of committing suicide. Besides, civil education and sensitizing the public, more resources should be devoted towards program that are sustaining suicide avoidance. The funding should be consistent and should come from different sources such as the government as the principal donors followed by non-government organization, corporate organizations and other philanthropic individuals. We believe that Australia is a very civilized society, and incidences of suicide in the country should be completely unacceptable. References Suicide in Australia Parliament of Australia. (n.d.). Retrieved May 29, 2016, from https://www.aph.gov.au/About_Parliament/Parliamentary_Departments/Parliamentary_Library/pubs/BN/2011-2012/Suicide A contributing life:$bthe 2013 national report card on mental health and suicide prevention /$cAustralian Government National Mental Health Commission. (2013). Sydney: National Mental Health Commission. Gray, M., Agllias, K. (2009). Australia: Contemporary Issues and Debates on the Social Welfare System. The Welfare State in Post-Industrial Society, 271-291. doi:10.1007/978-1-4419-0066-1_15 Laughland, O. (2014). Australia's suicide rate climbs as experts declare a 'national tragedy' Retrieved May 29, 2016, from https://www.theguardian.com/society/2014/mar/26/australias-suicide-rate-climbs-as-experts-declare-a-national-tragedy Mental illness suicide in the media: A Mindframe resource for courts. (2008). Canberra: Commonwealth of Australia. Siewert, R. (2010). The hidden toll: Suicide in Australia. Canberra: Commonwealth of Australia.

Music During the French Revolution free essay sample

They didnt have any electric Instruments In those times. That means that the most common kind of Instruments were copper instruments, flutes, violins drums etc. Most of the times they were all used together to form an orchestra. A composer, the person who invents the pieces of music, which you call a composition, had to use all those instruments to create a harmony between them. Classical music is really elegant. One of the things that you could say is that the rhythm Is less clear. You wont hear big drums all the time. Different subjects: when you hear a couple of songs on the radio, they will be singing about romance or other dally life Issues. Well you could guess what the music In the French revolution was mostly about, about the revolution of course. The mostly tried to convert the war into the music, if there werent voices in the composition. We will write a custom essay sample on Music During the French Revolution or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page But if there were, they would be signing about freedom, and about that you should protest and go to war. Uses of music: There were of course normal artists and composers during the French evolution.But what really Impressed the pheasants were the compositions who were made by famous composers, not just for fun. But because the revolutionaries like the Jacobin friendly forced them to compose them. Most music was used as a weapon, as a pivot for a cantilever to win the revolution. Did it work as well as I mentioned a moment ago? Maria will continue the story for us. Did It change modern Music? As you may know almost everything leaves its traces behind, its markings. Classical music in general is still a well known and worldwide heard genre.Parts of This genre is still used by a lot of rock bands. With that I mean some lyrics, melodies and overall themes. As a example, here on the left side I have a famous from the French revolution, and notice how the album cover Is almost identical. There are a lot of melodies that still exist In our Lifeless, like fur else, It Is still worldwide known and many was originally the song of Marseille. It depends who you are, but classical music, in general. Left its influences on people and their music. CONCLUSION:There were no electric instruments, they most of the time performed in a Orchestra, that they didnt sing about love too much. The most common subject was the revolution of course. And also that music was used to convince people, to protest, to keep protesting, so it did play an important role in the revolution. Modern music is different than classical, but is still influenced by it, Just if you listen to some songs. You might find a violin, or a trumpet. Some rock bands even use a orchestra in their songs. And some melodies are still known world wide.

Poverty Essays (972 words) - Poverty, Socioeconomics,

Poverty? How many people actually know the meaning of this word? However, I think is it possible to understand the meaning of poverty even if you have never suffered from it. Poverty is defined as the state of being poor or having the lack of providing material needs or comforts. Living in the United States, many of us do not think about poverty too much. Most people in the United States are above poverty level. They do not think about the less fortunate of America. On the other hand, ?more U.S. children live in poverty than in any other developed country (Parrillo 155). I think poverty is blamed either on the individual or the system. Several aspects such as intelligence, family life, and the system of capitalism are the author?s examples as to why poverty exists in the U.S. In addition, he explains methods the government is using to eliminate poverty in the United States. First, intelligence is marked as one of the factors of poverty because people tend to blame the actual person for their poor quality. For example, Richard Herrnstein, who ?argued that the poor have a lower intellectual capability than the non-poor, and that they marry other people of low intelligence, thus producing children of low intellectual capacity (Parrillo 157).? The fact is poverty does seem to be an inherited trait and that?s why people tend to think of the poor as lacking the knowledge to qualify and obtain a well paying job. For this reason, people of poor financial conditions receive fewer opportunities in the work force. In addition, families with parents that have a lack of education will impact the children?s education. For example, they are ?given little academic encouragement or assistance at home, and encountering the low expectations from their teachers that intensify their own low achievement (Parrillo 169)?. This results in the youth becoming unqualified for most decent paying jobs and just repeating the cycle of poverty. Next, family life, like intelligence, places blame of poverty on the individual. It has been consistently found that family instability is more common among the poor than in any other economic class. For example, ?marriages and pregnancies occur at an earlier age, divorces and desertions happen at a higher rate; and incidents of family disputes and violence are more frequent (Parrillo 168)?. In addition, family structure is important for developing stability for a child. It is also a factor in the way a child will themselves feel about the institution of marriage. Likewise, children from poor households are more likely to develop bad attitudes towards family life. Because there is a lack of support in poor families, individuals raised in these families are prone to failure. In addition, the system of capitalism is one of the aspects that place the blame on society for the continuation of poverty. For example, ?socialist, Michael Harrington argued the inadequate programs and misdirected priorities hampered efforts to solve this far from intractable problem (Parrillo 182).? Because the poor have no positive influence in society and lack political support, they have no way to break the ongoing cycle of poverty. As a final point, the United States government has many plans to help end poverty. The key program is through welfare. The welfare program is where money is given to applicable recipients whose household resources are below the mandated limits. This is to help them get back on the right path. The Food Stamp program is where stamps are presented to be used on food goods only. This can help ease cash flow troubles and allow people to save their money. The program Temporary Assistance for Needy Families was created in 1996 by the Welfare Reform Law. They provide assistance to needy families and also help with job opportunities. Another program is Supplemental Security Income, affiliated with the Social Security Program. The program is for the elderly, blind, or disabled people with little or no income. They offer money for food, clothes, and shelter to those that qualify. I agree with the functionalist perspective because it views society as a system. First, regarding the technology gap facing the poor and minorities, a functionalist perspective covers this issue based on the society?s agreement due to

The Difference Between a Cation and an Anion

The Difference Between a Cation and an Anion Cations and anions are both ions. The difference between a cation and an anion is the net electrical charge of the ion. Ions are atoms or molecules which have gained or lost one or more valence electrons, giving the ion a net positive or negative charge. If the chemical species has more protons than electrons, it carries a net positive charge. If there are more electrons than protons, the species has a negative charge. The number of neutrons determines the isotope of an element  but does not affect the electrical charge. Cation Versus Anion Cations are ions with a net positive charge. Cation Examples: Silver: AgHydronium: H3OAmmonium: NH4 Anions are ions with a net negative charge. Anion Examples: Hydroxide anion: OH-Oxide anion: O2-Sulfate anion: SO42- Because they have opposite electrical charges, cations and anions are attracted to each other. Cations repel other cations and anions repel other anions. Predicting Cations and Anions Sometimes, you can predict whether an atom will form a cation or an anion based on its position on the periodic table. Alkali metals and alkaline earth metals always  form cations. Halogens always form anions. Most other nonmetals typically form anions (e.g. oxygen, nitrogen, sulfur), while most metals form cations (e.g. iron, gold, mercury). Writing Chemical Formulas When writing the formula of a compound, the cation is listed before the anion. For example, in NaCl, the sodium atom acts as the cation, while the chlorine atom acts as the anion. When writing cation or anion symbols, the element symbol(s) is listed first. The charge is written as a superscript following the chemical formula.

ANDERSEN HOLDINGS PRIVATE HEALTHCARE1 Essay Example | Topics and Well Written Essays - 2750 words

ANDERSEN HOLDINGS PRIVATE HEALTHCARE1 - Essay Example The healthcare services that the company provides are delivered in an integrated framework which in instrumental in reaching the company to various market segments. Concept of Marketing for Andersen Holdings Private Healthcare Prior to the analysis of the options available for Anderson Healthcare as well as the possible marketing strategies it is important to review the basic concepts of marketing and selling in brief. The marketing for the company would mean a focus towards the target customers that the company caters to (Peppers and Rogers, 2004, pp. 78-84). The business processes are structured in such a way that the benefits of the patients would be the main focus for the business managers. Since the company operates in the healthcare sector, the specific groups of patients with different problems would be the target market for the Anderson. Hence for achieving customer satisfaction, Anderson would try to meet their specific needs. This marketing strategy would help Anderson in t he achievement of the desired goals and would provide a competitive advantage amidst a very intense competition. This concept of marketing is different from that of the selling concept, which is more inclined towards the mass market and aims at the profitability through increases in the sales volume. Customer satisfaction and brand loyalty is a less important part of selling as distinguished from marketing concept. Marketing as a function In order to develop a sustainable brand the companies need to nurture the marketing function from the inception of the company. A serious marketing function in a company would engage into thorough market research and develop the product as per the needs of the potential customers. The company also needs to spend enough on the marketing communications to make an awareness of the brand to the customers. Thus the seven P’s of services marketing like Product, Place, Promotion, Price, Physical Evidence, People and Process are the areas where the companies should work on. For Anderson, it is also important to spend enough on the marketing aspect to ensure the strengthening of the brand equity of this healthcare service provider. Segmentation Target markets Anderson reaches to each of the target customer groups mainly based on the geographical segmentation strategy. The major markets where the brand has noticeable presence are Europe and Asia. The countries at where the company has medical centres include UK, Austria, Germany and Switzerland. United Arab Emirates is also one of the major target markets of the healthcare company. In the eastern part of the globe the company has presence in China, Indonesia, Philippines, Sri Lanka, India, Pakistan, Myanmar, Singapore as well as Australia. The recent venture of the company has been the Baltic countries and the Russian markets (Boone and Kurtz, 2010, p. 453). Market Segments The company focuses on the different specialised